Life at Eclipse

Musings on the Eclipse Foundation, the community and the ecosystem

Brand Hijacked

I’ve been noticing an interesting trend in the worldwide ecosystem growth of Eclipse. No longer content with just focusing on software and developer tools, the Eclipse community has begun to branch out into new areas. Among them: UK-based courier services and Canary Island real estate. As evidence, take a look at these photos taken by alert Eclipse fans in their travels. Don’t the logos look familiar?

My guess is that these companies thought “Eclipse” was a good name and did a quick internet search for artwork. Googling “eclipse artwork” brings you directly to our artwork page, which has a full collection of high-quality vector artwork for the Eclipse logos available under the EPL. So the community that started with a vision of plug-in re-use has spawned a whole new genre: logo re-use.

Too funny.

Oh, and by the way, one of the best business books I’ve read in the past year has been Wipperfurth’s Brand Hijack. I highly recommend it.

Written by Mike Milinkovich

January 26, 2006 at 3:07 pm

Posted in Foundation

4 Responses

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  1. open source in action, eh, mike? i take it you’re more amused than annoyed in this case, which is i believe the right reaction.

    James Governor

    January 27, 2006 at 5:06 am

  2. Hello Mike, nice post. One question i would like to get an answer is the following: are this business using Eclipse Tecnology inside, like powered by Eclipse? I bet the courriers have a RCP program for their business core.

    Alejandro Arango

    January 27, 2006 at 9:02 am

  3. Interesting approach, to take EPLed logos. And it looks pretty cool. I wonder if there’s a eclipse pizza delivery service, with world wide delivery 😉

    Michael Scharf

    January 27, 2006 at 7:10 pm

  4. James — Yes, I am definitely amused. Annoyed doesn’t help :-)Alejandro — AFAIK, these businesses have nothing to do with Eclipse. They are just enjoying the free artwork.

    Mike Milinkovich

    January 28, 2006 at 1:03 am

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